Meet the Team



Who are the People behind CodeBot for SAP SuccessFactors?


Aly Boghani, Founder
Aly has 12+ years of experience working in the SAP SuccessFactors and ServiceNow ecosystem. Having worked directly with implementation and support consultants developing complex integrations, he heard first hand, the frustrations due to the lack of automation. Consequently, he applied his expertise and created CodeBot for SAP SuccessFactors.

Dr. Brian Fieser and Bob Rook, Board Members
Bob and Brian were the founding partners behind 3D Results, LLC. Bob leveraged his years of HR experience with a focus on bringing HR to the forefront of business strategy. Brian, a consulting psychologist, lead the delivery teams and forged a strong partnership with SAP SuccessFactors. 3D Results was acquired by Rizing, LLC in 2018.


Richard Hauptle, CRO
Richard has decades of experience in the HXM landscape, aligning to his clients’ objectives to achieve better business outcomes. Richard was a top producer using integrated tools to differentiate. Subsequently, he saw CodeBot’s power and capability, and knew it would help raise SAP’s win ratio.

Shawn Lancaster
Shawn is a strategic HR professional with extensive experience leveraging HRIS technology to manage talent as a competitive advantage. His teams have been recognized with awards from SAP SuccessFactors for their innovative and strategic utilization of the SaaS platform.

Rob Rook, Customer Success Manager
Rob, having successfully applied his skills in IT services and marketing, is now leading CodeBot’s customer success program. He performs demos, onboards new users, and ensures successful utilization of Codebot for all our clients and partners.


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